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A logo is just a logo, a brand is the identity of the entire company. You know the thing that makes all big companies look so professional always in advertising, on social media, in print, on signs, yes everywhere …?
It’s thanks to their brand identity!
Although, a logo is most definitely included in branding, starting a brand is not the same as getting a logo and setting up an Instagram account.
Branding is the most powerful thing you have in your business. Say you have an excellent product, but your brand is not ‘on point’ – you have put together a logo yourself, found some random ready-made templates for social media, and changed colors for the third time last week (so that no one recognizes your brand). Will you sell solely on having a great product? No.
Say that you instead have a rather mediocre product but a strong brand with a clear graphic profile and brand identity. Will you sell the product then? Yes, we see other companies doing this all the time!
Your logo – Your brand. Your logo is often the first thing the customer sees. A professional logo builds trust.
What do you want to give as a first impression?
We can help you create your unique brand profile and logo. Working towards one and the same predefined brand identity increases the recognition for your business, brand, and shows professionalism.