Last Updated August 10th, 2026.
Please review these Terms of Purchase very carefully. By purchasing our products and/or services, you are agreeing to these and are expressing that you have been given reasonable access to review these terms prior to your purchase. These Terms are binding as of the date you purchase or access our products and/or services.
General Purpose
These Terms are between you the purchaser (“Purchaser,” “you,” “your”) and WebByAnnie AB (“Company,” “we,” “us,” “our”) for the purpose of purchasing or otherwise obtaining digital products and/or services (our “Products”) whether through the Company’s website at https://webbyannie.com/, https://product.webbyannie.com/, https://hercontent.club/, https://plooner.com/ or any related domains or subdomains (the “Website”), or in person. The Company and the Purchaser will collectively be referred to as “Parties,” and each individually as a “Party.”
Relationship with Membership Terms & Conditions
If you purchase a “Plooner Membership,” the Plooner Membership Terms & Conditions also apply. If you purchase a “HerContent.club Membership,” the HerContent.club Membership Terms & Conditions also apply. In the event of any conflict between these Terms of Purchase and the applicable Membership Terms & Conditions, the Membership Terms & Conditions will take precedence.
Acceptance of Terms
By clicking “Add to Cart,” “Buy Now,” “Subscribe,” or any other phrase on the purchase button, submitting a payment electronically or in-person, or otherwise subscribing through the Website or through our applicable Merchant of Record (see “Merchant of Record” below), which we use to sell our products, you are agreeing to adhere to and be bound by the applicable Merchant of Record’s buyer terms and privacy policy, as well as our terms and conditions, together with the Terms of Use and our Privacy Policy, all of which are hereby incorporated by reference (the “Terms”):
Merchant of Record
A Merchant of Record is a legal entity responsible for selling goods or services to an end customer. They handle all payments and take on the associated liabilities, such as collecting sales tax, ensuring Payment Card Industry compliance, and honoring refunds and chargebacks. When you purchase through a Merchant of Record, you purchase the Product / Membership from the Merchant of Record, but the Product / Membership is licensed to you by us (WebByAnnie AB).
Which Merchant of Record applies to your purchase depends on where and when you completed your purchase, and is shown at checkout and on your receipt:
References in these Terms to “our Merchant of Record” mean the Merchant of Record applicable to your transaction as described above. Where these Terms and the applicable Merchant of Record’s buyer terms conflict regarding payment, billing, or refunds, the Merchant of Record’s buyer terms govern that transaction.
Scope of Products
Our Products include but are not limited to digital products, template libraries, planners, memberships, educational materials, and digital resources.
Product Delivery
When you make a purchase and submit your payment, you will be provided with the Products as detailed on the Website and/or as you selected prior to purchase. Please note that product delivery will differ based on when you make your purchase and if it is a digital or physical product. For more information, please refer to the product description. If the Product is listed as presale or pre-order, the order will be delivered as detailed on the Website. The Company will make all reasonable efforts to meet any estimated delivery dates. Should the Company be unable to meet estimated timelines for delivery of presale Products, the Company will have the sole discretion as to whether to issue a refund. Purchaser shall make full payment before gaining access to the Product.
Pricing
Prices are shown in USD. Product prices displayed on our websites are inclusive of any applicable value-added tax (VAT) or sales tax. The final price, including any applicable taxes, will be calculated and presented to you during the checkout process. During checkout, prices might be converted to your local currency. Please note that the specific tax rate and regulations may vary depending on your location. It is important to review the total amount, including taxes, before finalizing your purchase or subscription. By proceeding with the transaction, you acknowledge and agree to pay the indicated price, including any applicable taxes, as outlined in the final order summary.
We reserve the right to adjust pricing at our discretion in the future. In such cases, for subscriptions or memberships, we will provide you with a 30-day notice period to allow you to evaluate the revised pricing and make an informed decision regarding the continuation of your subscription or membership.
Disclaimer
You understand and agree that the content included in any of the Products is merely meant to be informational in nature and does not represent any level of legal, medical, financial, or other professional industry-specific advice. As such, our Company will not be responsible for any damages that result from the use of the Products.
Our products are not in any way sponsored, promoted, administered by, or associated with Instagram or Facebook or Meta or TikTok.
Payment + Billing
By providing the Company or our Merchant of Record with your preferred payment method, you represent that you: (i) are authorized to use, and (ii) authorize our Merchant of Record to charge that payment method (the “Authorized Payment Method”) for any fees related to your purchase of the Products, including without limitation fees relating to any paid feature of the Website and/or subscription service of the Company in which you have chosen to enroll (collectively, the “Fees”). You agree to pay the full purchase price, or recurring fees as shown on the checkout page. If you are taking advantage of any limited time trial-period offer and you do not cancel the service on or before the last day of the trial period, you are authorizing our Merchant of Record to charge your payment method for the service. Unless otherwise indicated, all Fees are in USD. All payments are processed through our applicable Merchant of Record (Stripe or Paddle, as shown at checkout) and supported payment methods such as Apple Pay and Google Pay. By using these payment processors to access our products or memberships, you indemnify us and instead assume any and all risk or liability for the security or the payment and payment details, and agree to the payment processor’s applicable terms and conditions.
No Warranties + No Guarantees
We are providing the Products on this Website on an “As-Is” basis for individual use by you at your own risk and without any warranties, whether express or implied, including, but not limited to warranties of title; merchantability; fitness for a particular use; or any rights or licenses in these Terms. The Company makes no warranty as to the accuracy and reliability of information set forth in the Products, the Website, and Company-related documentation. While we might reference certain results, situations or outcomes on this website, You understand and agree that purchasing the Products does not guarantee specific results, including financial or other business gains for you personally and/or for the business. The information included in the Products is provided for informational purposes only and you are responsible for implementing any business practices or suggested actions found within these Products.
Earnings & Results Disclaimer
We make every effort to ensure that we accurately represent the educational and helpful value our memberships and products (our “Products”) provide. As with any other educational program or DIY templates, individual results will vary based on capacity, skills, financial condition, education, motivation, experience, changes in the market, and other factors, and we therefore cannot guarantee that you will grow your social media or earn any money by implementing the tools and techniques provided in our Products.
We may share results, social media growth, revenue and sales figures on our Website and through other channels to showcase exceptional results that others have achieved after utilizing our Products. These results and figures are used as our marketing and promotional materials and do not guarantee results of any kind.
Keep in mind that these results do not reflect the average experience, and that you should not rely on any information we present as a promise, guarantee, or expectation of social media growth, sales, revenues, or earnings. We do not guarantee that you will achieve the same results, and you accept the risk that your results may differ from the results we share on a case-by-case basis.
We provide our Products without any express or implied warranties. Any use of the information contained in our Products is done at your own risk. By continuing to use our Website and Products, you agree that we are not responsible for your decisions regarding our Products.
We will be happy to verify any claims of actual growth, earnings or examples of exceptional results upon request.
Return Policy
Because our digital products are immediately accessible upon purchase, we generally do not allow returns or refunds, and no modifications to your purchase will be granted once your purchase is made. However, (a) nothing in this policy limits any mandatory statutory consumer rights you may have under applicable law, including any right of withdrawal under EU/Swedish consumer legislation (see “Right of Withdrawal” below); and (b) because purchases are handled by a Merchant of Record (Stripe or Paddle), the applicable Merchant of Record may, at its discretion and under its buyer terms, issue refunds or process chargebacks independently of this policy. Thank you for understanding.
Right of Withdrawal (EU/EEA consumers)
If you are a consumer in the EU/EEA, you normally have a 14-day right to withdraw from a distance purchase. However, for digital content and digital services supplied immediately, you expressly request and consent to immediate performance and access upon purchase, and you acknowledge that by doing so you lose your 14-day right of withdrawal once access has begun, to the extent permitted by law. This consent is obtained at checkout via our applicable Merchant of Record.
Subscriptions + Subscription Cancellations
When you purchase any Products on an ongoing subscription basis (either: monthly, quarterly, or annually), you are authorizing the Company and our Merchant of Record to process incurred and recurring Fees until the subscription is terminated and all outstanding fees have been paid in full. You must keep a valid Authorized Payment Method on file with our Merchant of Record. Recurring payments are billed on the same calendar day as the original purchase date of the months/years that follow, depending on how many months you have decided to pay for at a time. If we are unable to successfully process a payment of the Fees using your Authorized Payment Method, our Merchant of Record will send an email to you alerting you about the failure and an option to change your payment method. If we are unable to charge you in the next 7 days from the due date, your membership is paused automatically.
You are required to complete all payments for the subscription period you committed to at purchase. At the end of the subscription period, the subscription service will auto-renew on a monthly/quarterly/annual basis and may be cancelled at any time via the membership area or via your Merchant of Record’s subscription management (for Stripe purchases, your Stripe/Link account at link.com; for Paddle purchases, the subscription management links included in your Paddle receipts).
Upgrades + Managing payments for subscriptions and memberships
If you upgrade or change the payment interval on your current plan, you comprehend and acknowledge the following stipulations: Any remaining duration of your current plan will be duly credited to your subsequent payment. The VAT or TAX percentage corresponding to your initial payment shall remain consistent. Upon upgrading, an invoice will be promptly issued and automatically settled using your pre-registered payment method by our Merchant of Record. The selected payment frequency will be recurrent, and will only cease should you opt to cancel before the next payment cycle commences.
Chargebacks
By attempting a chargeback with your financial institution, you are expressly agreeing to pay the full cost of your original purchase, plus any fees or associated costs incurred by the Company. We have the right to present these Terms to your financial institution, any payment processing company and/or investigating agency concerning the attempted chargeback or financial dispute.
Promotions + Discounts
We may occasionally market and/or advertise promotions, discounts, limited time offers, and/or bonuses (“Promotions”) to potential customers. You are entitled to take advantage of any active Promotions when you purchase our Products. Promotions are offered manually and/or through automated campaigns at any given time and are not guaranteed to be available when you make a purchase through the Website. We reserve the right to change or alter any Promotions at any time and at our sole discretion. If you made a purchase of our Products prior to any associated Promotions, we are unable to honor the new offer.
Lifetime Discount
Lifetime Discount refers to the promotional offer labeled as “Lifetime Discount” within our marketing materials. The discount remains valid only for as long as the associated product subscription or membership remains continuously active and in good standing. If your subscription or membership ends or is interrupted for any reason — including cancellation by you, failed, declined, or expired payment methods, non-payment, or termination under these Terms — the Lifetime Discount ends permanently and will not be reinstated if you later re-subscribe; any new subscription will be charged at the then-current pricing. Additionally, in the event of our cessation of operations, removal of any or all products, or closure of memberships, the lifetime discount will no longer be applicable.
License for Use
By purchasing Products through our Website or our Merchant of Record, you are agreeing to the Terms of Purchase and, in return, we are providing you with a limited, non-transferable, non-exclusive, revocable, personal-use license (“License”) to use the Products by yourself only. You are permitted to modify, copy, edit, print, and otherwise adapt this product for use for yourself and/or your business as long as you agree to adhere to all state and federal laws and intellectual property terms contained in these Terms. You are not permitted to reproduce, give away, publish, sell, or distribute this Product in any way, whether publicly or privately. You agree to modify the Products only in a manner consistent with these Terms of Purchase.
Downloaded materials: Any materials downloaded during an active membership remain licensed to you for continued use in accordance with these Terms, unless otherwise specified in the product description or applicable membership terms. Access to the membership platform and future updates may cease upon cancellation, but previously downloaded materials may continue to be used subject to the license granted in these Terms.
Templates hosted on our platform
Templates may be provided and hosted directly within our membership platform. These templates may be viewed, customized, and used from within the platform, and where a download option is provided, downloaded in the formats we make available.
The same license as described in “License for Use” applies: you may customize and use the templates to create content for your own or permitted client accounts, including commercially, but you may not resell, redistribute, sublicense, or share the templates or exports of them as standalone files, or use them to create competing template products. Access to the templates requires an active membership or valid purchase, as specified in the product description.
The Automated Access Restrictions in these Terms apply fully to the template library. We may remove, replace, or update individual templates in the template library at any time.
Canva templates
Canva templates may be included in different products, bundles, or memberships.
You may not publish Canva templates as is, at the very least you must modify the colors or add your own texts. Images within in the templates are from Canva Free. By purchasing a product that includes Canva templates, you agree to abide by our terms, and Canva’s Terms of Use, Canva’s Acceptable Use Policy, and Canva’s Licence. That means you have to acquaint yourself with what you are allowed to, and not allowed do with Canva templates and images by reviewing their terms.
Icons are either custom made by us, or Canva Free and you’re free to use them in your posts. All GIFs are from GIPHY, please make sure you have the right to use them in your posts before you publish on socials.
You are solely responsible for the content you publish on your social media accounts, including but not limited to videos, audio, images, designs, or other materials created using our recommendations. We do not take any responsibility for the content, final designs or videos you create from our templates.
Although some of our templates are designed to boost engagement, we can not, and do not guarantee they will.
Exclusive use in Canva: Any templates created within Canva must only be edited within Canva, Canva templates are not allowed to be edited in any external software. Canva may place additional usage restrictions on templates, and by purchasing a template containing Canva Templates you are agreeing to those usage restrictions.
Google sheets templates
If a product includes a Google sheets template you are free to do however many copies you want for your own personal use. You may also use the templates in your business or any business you manage, for example your client’s social media accounts. You may not give a copy to your client, or anyone else, but you may share view or comment access to the sheet with collaborators or clients for review purposes, but you may not transfer ownership or provide them with their own copy.
Automated Access Restrictions
Members and purchasers may not use automated tools, bots, scripts, scraping technologies, or similar methods to access, download, copy, or collect large portions of the Products or template libraries.
The Company reserves the right to restrict or suspend accounts that demonstrate patterns consistent with automated access, scraping, or excessive bulk downloading.
User Registration
You may be required to register with the Site in order to access the Products. You agree to keep your password confidential and will be responsible for all use of your account and password. You are responsible for any unauthorized use of your account that would violate these terms. We reserve the right to remove, reclaim, or change a username you select if we determine, at our sole discretion, that such username is inappropriate, obscene, or otherwise objectionable.
Member area
Some products or memberships must be accessed through a member area. To access the member area you must have cookies enabled in your browser. Our sites use a series of necessary cookies to handle login functions and authentication. If you block cookies the login area might not function properly. For example, you won’t be able to log in. Read more about cookies in our cookie policy.
The member area might only work in up-to-date modern browsers that have all features activated.
We reserve the right, at our sole discretion, to modify, add, or remove features, templates, assets, or any other elements within the membership services, at any time without prior notification.
Account Sharing and Single User Policy
You agree that if the Product you purchase is a membership, the membership and user account are for your personal and/or professional use only. Sharing access to your account or the account information with any third party is strictly prohibited. This includes, but is not limited to, sharing login credentials, allowing others to access your account, or using the account for multiple individuals or entities. Violation of this policy may result in immediate termination of your account and potential legal action.
Intellectual Property
The Company owns and retains all rights, titles, and interests in and to the Products. Nothing in these Terms transfers any intellectual property ownership beyond the limited license described in the above section, and we reserve all rights not expressly granted to you. Permission to alter or modify the Products in a way that is consistent with the Terms of Purchase does not grant you intellectual property ownership or the right to modify the Products beyond these conditions, and in no way expands the limited license provided upon purchase.
The structure, design, functionality, workflows, and user interface of the Website and membership platform, including but not limited to the Social Media Planner and related tools, constitute proprietary software and intellectual property of the Company.
Purchasers may not access or use our Products, membership platform, member area, website, or any tools, software, features, or functionality provided through our Products for the purpose of developing, benchmarking, reverse engineering, or creating a competing product or service.
This includes, but is not limited to, copying, reproducing, reverse engineering, decompiling, replicating, or attempting to recreate the design, structure, functionality, workflows, user interface, or operational logic of the Social Media Planner in Plooner or HerContent.club or any other tools or features made available through our Products.
Consent to Use + Your communications
By submitting reviews, images, comments, testimonials, or tags (“Submissions”) to us on any platform including, but not limited to social media and online reviews, you are by default granting us a commercial license and voluntarily releasing us to use your Submissions for any reasonable future business use. In doing so, we may use your name and/or photo along with any other publicly acknowledged information that has been revealed by you when referring to your Submissions on our Website, marketing materials, guides, and any other platform not expressed in these Terms. We will not give credit or pay royalties for any unsolicited user generated content in any form.
You agree not to publish any content or communications about us that could be illegal, libelous, maliciously false, abusive, obscene or otherwise harmful or inappropriate.
Restriction on Reselling or Competing Products
You may not resell, redistribute, sublicense, or create derivative products that substantially replicate or compete with the Products purchased from the Company. This includes modifying or adapting our templates, assets, or resources for the purpose of selling them as standalone products, template packs, or digital resources to third parties.
You may use the Products to create content for your own business or for client work as permitted under the applicable license, but you may not create competing digital template products using our materials as a base.
Age Limitations
You acknowledge you are able to perform any and all of the obligations required under these Terms of Purchase. By submitting payment or otherwise enrolling through the Website, you warrant that you meet all legal age limits in your jurisdiction that are required to use this Website and/or purchase Products.
Changing Terms
We reserve the right to update and revise these Terms at any time without notice to you. Your continued use of the Products and Website after we have updated the Terms of Purchase indicates your acceptance and agreement to the changes.
Privacy + Protection of Personal Information
We respect your privacy and are committed to protecting it. We may use certain information that we collect from you to operate WebByAnnie AB and provide our Products. Please review our Privacy Policy to understand the types of data we collect from you and your devices (“Data”) in connection with your purchase of Products through the Website and how we use your Data.
Error in Store Presentation
We strive to present information that is published correctly and update the Website regularly in a way that allows us to correct any resulting errors. However, any of the content on the Website may, at any given time, be incorrect or out-of-date. We reserve the right to make changes to Product prices, specifications, processes, Promotions, availability, and to the Website as a whole at any time under any circumstance.
Termination of Use
We may terminate your account or restrict your use of the Website at any time for any reason. Under these Terms, you understand that you are responsible for any orders and purchases you make or charges you incur prior to such termination. The company may change, discontinue, or otherwise suspend the Website for any reason, at any time, and without prior notice to the Purchaser.
Limitation of Liability
The Company is in no way liable to the Purchaser or any other third party for any and all damages including, but not limited to, punitive or exemplary damages or those resulting from negligence relating to these Terms, regardless of whether the Purchaser was advised of such damages, the foreseeable nature of the damages, and the legal or equitable theory upon which the claim for damages is based.
This Limitation of Liability provision does not purport to affect any liability that cannot be excluded or limited under the law.
Maximum Damages
Our entire maximum liability and your sole remedy for any actions or claims shall be limited to the actual amount paid by you for the Products you have purchased through the Website.
Choice of Law
These Terms, and any dispute or claim arising out of or in connection with them, are governed by the laws of Sweden, without regard to its conflict-of-law rules. The courts of Malmö, Sweden shall have exclusive jurisdiction, except that: (a) if you are a consumer, you retain the benefit of any mandatory consumer-protection rules of the country in which you reside, and you may bring proceedings in your country of residence where required by law; and (b) nothing in this clause limits any rights or obligations arising from the applicable Merchant of Record (Stripe or Paddle) acting as merchant of record under its buyer terms.
Notices
We may provide notice to you by: (i) sending a message to the email address provided by you, or (ii) by posting to the Website. Notices sent by email will be effective at the time of sending and notices posted to the Website will be effective upon posting. You may provide notice to the Company by email to hello@webbyannie.com.
Severability + No Waiver
If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court with jurisdiction, all other provisions set forth in these Terms will remain valid and enforceable. By failing to enforce any right or provision of these Terms, we are not waiving the right or ability to enforce the same rights or provisions in the future. Any right or provision in these Terms will only be considered waived if done so in writing by an authorized representative of the Company.
Transfer + Assignment
You may not transfer or assign any of your rights under these Terms to any third party without the express written consent of the Company.
Force Majeure
To the extent that any failure or delay in our delivery of the Products under these Terms is caused by or results from acts or circumstances beyond our reasonable control, we will not be liable or responsible to you and the same will not be considered a breach of these Terms. Such acts or circumstances beyond our reasonable control could include, without limitation, acts of God, fire, flood, earthquake, natural disasters, cyber attacks, terrorism, revolution, insurrection, civil unrest, national emergency, epidemic, pandemic, labor disputes, supply chain restraints or delays in obtaining suitable materials, materials breakdown, telecommunications breakdown, or power outage.
Headings for Convenience Only
The headings in these Terms are included for convenience and reference, and are not meant to describe, define, or limit the scope or intent of any provision.
Entire Agreement + All Rights Reserved
In concluding these Terms, you understand and acknowledge that these Terms constitute the final agreement and supersede all others regarding the purchase, sale, and use of any Products. The use of the Website as such is governed by our Terms of Use. The Company reserves any and all rights not expressly granted in these Terms.
Previous Versions: Archived versions of these Terms of Purchase are available in our Terms of Purchase Archive.
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